Conversion measurement

Decisions need
reliable data.

We check whether conversions are recorded correctly. We organise GA4 events, tagging and server-side measurement while respecting user consent.

What does
the work include?

For teams seeing data discrepancies or wanting to organise measurement before campaign optimisation.

Does server-side solve every measurement gap?

No. Measurement still depends on consent, integrations and platform limitations. We agree on a solution for the specific website.

Is a button click enough?

It depends on the goal. A click can be a supporting signal, but it should be distinguished from a submitted form or sale.

Do you fix duplicate conversions?

We review event sources and configuration to identify duplication causes and ways to reduce them.