Google Ads campaigns
Less wasted spend.
Better signals.
We analyse search terms and reasons for lost impression share. We organise campaigns, optimise bids and connect decisions to sales or enquiry value.
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What does
the work include?
For businesses generating enquiries or sales through search that want to connect spend with lead quality.
- Review campaign and ad group structure
- Search query analysis and negative keywords
- Budget and bidding recommendations
- A conversion-led ongoing optimisation plan
How do we work?
- 01
Understand the context.
Understand the offer and value of a new enquiry.
- 02
Do the work.
Organise structure, search queries and measurement signals.
- 03
Discuss findings.
Test changes and assess their effect on the goal.
Good to know.
Can you work on an existing account?
Yes. We first review its history and setup so changes are informed by context.
Is advertising spend included in management?
No. Advertising spend is separate from the management fee.
Where should I start?
With a short call about your offer, market and campaigns so far. We then agree on the review scope.
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